The cost of acquiring data is dropping….is this a good thing?

My grandpa always use to say "you get what you pay for!" This brings up the question is the same true for data? As the cost of acquiring data continues to fall, it is odd to me that so many data analysts who pride themselves on being skeptical have not stopped to ask themselves this [...]

April 13th, 2017|Uncategorized|0 Comments

Hello mobile, how data is answering the call to reaching consumers.

Audiences, it is what marketing needs in order to get its message out and in the right hands at the right place and time at scale. But in the past being able to do this was more a game of finding the biggest audiences and hoping the customers you want to reach are part of [...]

March 20th, 2017|Uncategorized|0 Comments

Why so many silos? Data fragmentation and Identity resolution in marketing.

The buzz of the latest big name conference for marketers, data buyers and suppliers hit on a few main topics, mobile, identity resolution, data fragmentation and attribution. Marketers and data suppliers alike are all looking for ways to resolve this. But the issues stemming from it, are exactly the reason why the market has remained [...]

March 10th, 2017|Uncategorized|0 Comments

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