Targeting your holiday audiences…don’t leave them cold.

With black Thanksgiving, Black Friday and then the holidays all looming in the near future it might be a good time to check your data and make sure you are targeting the right list. Just as the naughty and nice lists are being rechecked this time of year, you should be looking to make sure [...]

November 9th, 2017|Uncategorized|0 Comments

Get a jump on targeted audiences for Black Friday!

The ghosts and goblins have come and gone for another year and the scariest thing you likely face now in Q4 is the data you need to target audiences ahead of "Black Friday". The questions (not sugarplums) are dancing n your head now around how to reach the in-market consumers you want to reach, and [...]

November 1st, 2017|Uncategorized|0 Comments

Direct mail – making it more targeted and cost effective

I got two yesterday in my mailbox. Those postcards and what looks like hand-addressed letters with offers for everything from local dealer VIP events to how to make money flipping houses seminars or offers for discounts on any number of things from Burgers to roofs. Most times they fill my recycle bin, but recently I [...]

September 27th, 2017|Uncategorized|0 Comments




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