Is “Zachary” who you really want to spend your budget on?

Not long ago marketers rejoiced to the report of likes, follows, clicks and even search bar entries of their product or brand. Now that things have progressed though many are finding that that first-party data can be deceiving. Unfortunately, those IP addresses and that audience is usually who many marketers are advertising to. Without really [...]

May 25th, 2017|Uncategorized|0 Comments

The truth about the state of data in marketing.

Discussion after discussion with everyone from DSP's, SSP's, publisher and marketers makes one thing clear.......data is becoming more important in marketing, as is attribution. But sadly either no one is taking responsibility for the data that is used or really knows who is responsible for it, or is buried in peta bytes of real-time data [...]

May 12th, 2017|Uncategorized|0 Comments

Matching Customers Across Multiple Devices; how to get that done now.

Econsultancy released a survey of marketers in Septemeber of last year where nearly two-thirds of the marketers surveyed said Identifying customers across multiple devices is a priority yet only 14% said their company had the capabilities to do that. A gap of 60% overall who want to and can actually accomplish that. Doing this internally [...]

May 1st, 2017|Uncategorized|0 Comments

PARTNERS, CERTIFICATIONS OR COMPLIANT WITH THE FOLLOWING

DMA

LiveRamp

List Finder

All trademark rights reserved by their respective owners.