Direct mail – making it more targeted and cost effective

I got two yesterday in my mailbox. Those postcards and what looks like hand-addressed letters with offers for everything from local dealer VIP events to how to make money flipping houses seminars or offers for discounts on any number of things from Burgers to roofs. Most times they fill my recycle bin, but recently I [...]

September 27th, 2017|Uncategorized|0 Comments

Using first party data to identify cross screen opportunities.

The use of first party data and the ability to use it to identify audiences, analytics and look alike or deterministic audiences is slowly gaining traction and becoming increasingly important when it comes to things like ROI growth, better engagement, better conversions, avoiding brand safety issues and more when it comes to campaigns. But not [...]

August 28th, 2017|Uncategorized|0 Comments

Event driven businesses win big with mobile location data.

Coming very soon to a baseball, football, hockey, basketball game, golf tournament, race, concert, play and more near you is the ability to truly connect with the event and / or the arena, stadium or theater where it takes place. It will be up to you to decide if this is something you want to [...]

August 18th, 2017|Uncategorized|0 Comments

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