Using first party data to identify cross screen opportunities.

The use of first party data and the ability to use it to identify audiences, analytics and look alike or deterministic audiences is slowly gaining traction and becoming increasingly important when it comes to things like ROI growth, better engagement, better conversions, avoiding brand safety issues and more when it comes to campaigns. But not [...]

August 28th, 2017|Uncategorized|0 Comments

Event driven businesses win big with mobile location data.

Coming very soon to a baseball, football, hockey, basketball game, golf tournament, race, concert, play and more near you is the ability to truly connect with the event and / or the arena, stadium or theater where it takes place. It will be up to you to decide if this is something you want to [...]

August 18th, 2017|Uncategorized|0 Comments

Having an Omni Channel approach to marketing has multiple benefits.

Not long ago the buzz around making consumer campaigns "customer centric" was gaining steam and many marketers began exploring how to execute on this and reach their customers across multiple channels and on multiple devices. Once they began to go through the due diligence process of collecting the data a new problem emerged and that [...]

August 17th, 2017|Uncategorized|0 Comments

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