Event driven businesses win big with mobile location data.

Coming very soon to a baseball, football, hockey, basketball game, golf tournament, race, concert, play and more near you is the ability to truly connect with the event and / or the arena, stadium or theater where it takes place. It will be up to you to decide if this is something you want to [...]

August 18th, 2017|Uncategorized|0 Comments

Having an Omni Channel approach to marketing has multiple benefits.

Not long ago the buzz around making consumer campaigns "customer centric" was gaining steam and many marketers began exploring how to execute on this and reach their customers across multiple channels and on multiple devices. Once they began to go through the due diligence process of collecting the data a new problem emerged and that [...]

August 17th, 2017|Uncategorized|0 Comments

Location Accuracy – Stop using it as an excuse not to do targeted mobile campaigns.

For years I have been hearing the "last meter" argument for "why mobile marketing data doesn't work and should be avoided". Nearly every time I hear it I roll my eyes and think to myself "please stop". For years this has been the excuse not to make the leap to do mobile marketing in general [...]

August 3rd, 2017|Uncategorized|0 Comments

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