Having an Omni Channel approach to marketing has multiple benefits.

Not long ago the buzz around making consumer campaigns "customer centric" was gaining steam and many marketers began exploring how to execute on this and reach their customers across multiple channels and on multiple devices. Once they began to go through the due diligence process of collecting the data a new problem emerged and that [...]

August 17th, 2017|Uncategorized|0 Comments

Location Accuracy – Stop using it as an excuse not to do targeted mobile campaigns.

For years I have been hearing the "last meter" argument for "why mobile marketing data doesn't work and should be avoided". Nearly every time I hear it I roll my eyes and think to myself "please stop". For years this has been the excuse not to make the leap to do mobile marketing in general [...]

August 3rd, 2017|Uncategorized|0 Comments

Customer engagement is no longer a nice to have. How to get caught up if you are lagging behind.

Marketers are struggling with how to get customers to engage. With so many channel options and declining attention spans it has become an issue. Add to that the problem of ad blockers and increasing options for consumers to receive only the messages they want and marketers are having to up their game. This means really [...]

July 7th, 2017|Uncategorized|0 Comments

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