Customer engagement is no longer a nice to have. How to get caught up if you are lagging behind.

Marketers are struggling with how to get customers to engage. With so many channel options and declining attention spans it has become an issue. Add to that the problem of ad blockers and increasing options for consumers to receive only the messages they want and marketers are having to up their game. This means really [...]

July 7th, 2017|Uncategorized|0 Comments

Common Myths about data use in marketing.

With marketers furiously trying to make sense of the data they collect to make it actionable, and in many cases trying to find scale once they do, there are some common myths that are being repeated around the industry at events, that only make data acquisition more difficult. Here are some of the more common [...]

July 3rd, 2017|Uncategorized|0 Comments

Smart Cities and Cars – More evidence marketing is becoming more local and transactional.

If you have been following the buzz lately about IoT you will see plenty about how our homes are becoming more connected and automated. But if you look just beyond that you will also hear rumblings about cars and cities becoming smarter and more connected as well. Sure there is plenty out there about electric [...]

June 28th, 2017|Uncategorized|0 Comments




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